New Twitch Policy Requires Full Disclosure of Sponsored Content

While streaming services like Netflix continue to lead the online video market, there is a robust contingent of user generated content sites, like YouTube and Twitch. But as these services become a mainstay in the industry — and in the lives of users — problems are starting to develop. One of the biggest problems is sponsored content and paid placement.

As we previously detailed, there’s an insidious trend in which video game companies try to get popular YouTube creators to give positive opinions about their products.