Ready For Facebook’s New Ad Campaign Structure?
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.
The major change in the new campaign structure is the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
All campaigns will be migrated to the new structure once the changes are rolled out to accounts, but delivery, ad spending, and performance of existing ads will be unaffected, and historical data will still be available.
The social network described the process of being shifted to the new campaign structure in its Facebook for Business post:
How will I know my account’s been migrated to the new structure? Your ad account will be migrated to the new campaign structure within the next few weeks....
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