Netflix Takes Facebook Sharing Out of News Feed, Into Private Messages

Facebook users’ News Feeds will no longer be populated with their friends’ Netflix activities, as the video service announced a new social recommendation feature based on users privately recommending content they have enjoyed to their Facebook friends who might enjoy that content.

NetflixSocialRecommendation650Facebook users’ News Feeds will no longer be populated with their friends’ Netflix activities, as the video service announced a new social recommendation feature based on users privately recommending content they have enjoyed to their Facebook friends who might enjoy that content.

Netflix users will see messages after viewing content, asking them if they know anyone else who might like that content, and prompting them to connect to Facebook. After doing so, they can choose Facebook friends to send recommendations to, and those friends will see those recommendations the next time they log into Netflix.

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