Needy Technology: Too Many Notifications Causes Users to Tune Out
Demanding apps with push notifications, newsletters, cyber-security alerts -- it's all too much and users are growing tired of all of the technology demanding their attention.
Every app developer wants users to spend more time in the app, so notifications are used to keep them engaged. But with so many apps and services out their demanding attention, users are starting to reach a point of notification fatigue. In a post on Medium, Paul Ford, — a writer, editor, and programmer — shows how bad the notifications can get. But by cutting ourselves off from notifications, are we missing out?
Ford believed that his digital life was getting too complex, so he tasked himself with deleting apps, turning off notifications, and removing himself from mailing lists.