Follow #NBARapidReplay For In-Stream Video Highlights During The Playoffs
The 2013 NBA Playoffs are in full swing, and Twitter is capitalizing on one of the most-watched sporting events of the year by teaming up with NBA Digital to stream replays of in-game highlights.
On the heels of an amped-up partnership with ESPN, Twitter is giving basketball fans serious justification for watching the playoffs with a second screen.
NBA Digital, which is a joint venture between the NBA and Turner Broadcasting System Inc., will post game snippets on Twitter throughout the rest of the playoffs with the hashtag #NBARapidReplay.
Unimpressed?
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in