Why Social Networks and Marketers are Flocking to Native Video
Native video enables social networks to control the user experience and allows brands to connect with consumers in a more engaging medium.
Video is taking over the Internet. Streaming services like Netflix and Hulu have disrupted the cable industry business model. And until recently, people could share video from external sites on social media channels. But now social networks are adopting native video.
The objective: to contain the user experience. Twitter launched its video product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness.