Facebook Advertisers Spend More, Get More in 3Q (Report)
Budgets were up for advertisers using ad-automation software from Nanigans, a Facebook Marketing Partner, and those increased expenditures paid off.
Budgets were up for advertisers using ad-automation software from Nanigans, a Facebook Marketing Partner, and those increased expenditures paid off.
Nanigans released its Facebook Benchmark Report for the third quarter of 2015, and its findings included:
- Same-advertiser ad spend was up 16 percent in the third quarter compared with the second quarter.
- Those advertisers experienced strong returns on their ad spend. Nanigans offered two online retailers as examples, saying that the first saw return on ad spend up 502 percent versus the prior quarter, purchase rates up 271 percent and average daily spend up 21 percent, while those figures for the second retailer were 333 percent, 22 percent and 174 percent, respectively.
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