More Facebook Ad Spend Goes to Video in Q1 (Report)
Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector.
Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector.
Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-Pacific region.
Nanigans said more than 35 percent of ad spend from game developers in the first quarter went to video ads, up 25 percent quarter-over-quarter and 122 percent year-over-year.
Other findings by Nanigans included:
- E-commerce advertisers continued to see strong returns on investment, largely due to Facebook’s carousel ads and dynamic product ads, with average order value and return on ad spend up double-digits compared with the first quarter of 2015, and same-advertiser purchase rates...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in