Mobile Devices Driving Longer Holiday Shopping Season
Not only are the deals starting early, but the data indicates that mobile devices and access to high-speed connections are turning holiday shopping into a month-long affair.
During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday.
According to the report, both the number of people shopping and the number of purchases were up 11 percent this year compared with same-day averages from 2015.
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