Minion Madness: Which Brands Created the Best Social Buzz?
Minions. They're everywhere — and definitely all over the place on social media. In concert with the release of the Minions movie, many brands used the adorable creatures in their social campaigns.
Minions. They’re everywhere — and definitely all over the place on social media. In concert with the release of the Minions movie, many brands used the adorable creatures in their social campaigns.
According to Unmetric, McDonald’s, TicTac, Jell-O and Puffs were among the most engaging brands discussing Minions.
Lux Narayan, CEO of Unmetric, described how brands have contributed to the discussion, fueled by Gru’s Minions:
Minions is yet another great example of how a summer blockbuster can, for a time, drive the cultural conversation among brands and consumers.
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