Millennials Love Video on Mobile, Social Channels (Infographic)
Animoto found that Millennials are 264 percent more likely to share videos about a product, service or company while shopping online than Baby Boomers.
Video isn’t going away anytime soon, as major social networks such as Facebook and Twitter have embraced the format. You know who else loves video? Millennials, according to the latest findings from Animoto. The company studied the video and social media consumption habits of this volatile group.
Brad Jefferson, CEO and co-founder of Animoto, discussed the study (of 1,051 consumers) in a press release:
There are 80 million millennials in the U.S. alone and their craving for online video as a preferred communication channel is growing. Video