7 Reasons Why Your Content Isn’t Connecting With Millennials [INFOGRAPHIC]

So how do you reach them?

Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful.

So you have to try a little harder.

64 percent of millennials respond positively to content that is tailored to their cultural interests, and about one-third (31 percent) say that they are more likely to buy from a brand if it delivers interesting content that teaches them something.

Two