Mibi Launches Social Challenges App on iOS

The app allows users to create and complete competitive or goal-based challenges with other users.

Mibi has announced the launch of its self-titled app on iOS devices, which allows users to create competitive or goal-based challenges that can be shared with friends or the world. The app looks to offer a new way for brands to interact with consumers, as Orbitz.com, Spartan, Theory and Drizly have signed on as launch partners to create sponsored challenges for the platform.

With Mibi, users can browse and join existing challenges across a variety of categories, based on topics like fitness, cooking, entertainment, pets and more.

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