Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]
Women love to shop, right?
I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.
A May 2014 survey by Harris Interactive UK discovered that men spend an average of £93 on purchases following a recommendation from a social network contact, compared to £60 for women.