Marketers Shop the Same Way Consumers Do (Infographic)
There's a disconnect between what consumers want and the tactics marketers are using.
User-generated content is a keystone many consumers seek out when making purchase decisions. Unfortunately, there are several areas of disconnect between consumers and marketers in e-commerce and on social, and efforts don’t always match expectations.
An infographic from Column Five and Newscred examines how Fortune 1000 marketers shop online, and this could teach us how to remove this disconnect.
Marketers follow a lot of the same patterns as consumers when shopping online: 64 percent visit user review websites, 17 percent visit brand websites and 10 percent visit social media channels.
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