Marketers Are Planning to Go To War Against Bot Traffic

Bots spam our social networks and our digital publications, and according to digital advertising and security firm Solve Media, bot traffic could cost digital marketers more than $11 billion in 2014.

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There have been lots of reports recently about the bots overrunning the Internet. They spam our social networks and our digital publications, and according to digital advertising and security firm Solve Media, bot traffic could cost digital marketers more than $11 billion in 2014.

The problem, according to the study, is that with the bots clogging the Web, advertisers are paying for impressions, views and clicks that aren’t from real people. Worse yet, malicious bots undermine web security and erode

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