Case Study: Marketing On Facebook Is Just One Part Of The Road To Conversion

Online advertising-management platform Marin Software outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site Stylistpick achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.

Online advertising-management platform Marin Software outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site Stylistpick achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.

Marin Software helped Stylistpick realized that when looking at Facebook strictly in terms of last-click conversions, the style site only saw a 3 percent rate, but when looking at the social network as part of a multiclick model, that rate rose to 15 percent.

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