Lootsie launches rewards SDK for boosted app engagement

Loyalty and rewards platform Lootsie has today launched its software development kit (SDK), which allows companies to integrate real-world rewards into their apps, boosting engagement and user loyalty. These rewards are earned by collecting “Lootsie Points,” which players acquire as they complete achievements in apps like Next Level Marketing’s Gem Slots.

These Lootsie Points can be saved in bulk for later, and redeemed inside the Lootsie Marketplace for rewards from Amazon, Target, Sephora, 1-800-Flowers, Wal-Mart, GameSpot, Lyft, Shoedazzle and many more available brands.

The goal behind Lootsie is to offer advertisers a fresh way to engage app users, without relying on “boring and ignorable” banner ads and pop-ups.