Facebook Native Videos Trump YouTube, Instagram (Study)

Add social analytics and reporting firm Locowise to the list of proponents for native videos on Facebook.

Add social analytics and reporting firm Locowise to the list of proponents for native videos on Facebook.

Locowise released a study of 555 video-posting Facebook pages during June (a total of 6,596 videos), and it found that native videos outperformed videos shared from YouTube or Instagram in nearly every metric.

The study’s findings included:

  • 79.6 percent of the pages studied used Facebook native videos, while 19.5 percent shared videos from YouTube and 0.9 percent did so from Instagram.
  • 96.4 percent of all videos were native Facebook videos, compared with 3.5
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