Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

Brands looking to get the attention of millennials and Generation Z, take note: Ads in their social network news feeds are not the way to go.

Brands looking to get the attention of millennials and Generation Z, take note: Ads in their social network news feeds are not the way to go.

A new study by Harris Poll, commissioned by brand relationship manager Lithium Technologies, found that 74 percent of millennials (ages 20 through 39) and Gen-Z respondents (16 through 19) object to being targeted by brands on their social media feeds.

Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds.

Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came to trust for information on products and services, topping only celebrity endorsements.

For

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in