Lithium Rolls Out Next-Generation Facebook Social Marketing Solution

Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module.

Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module.

Lithium counts Sephora, Aruba Networks, and Fox Networks among its clients, and it said its new solution will allow marketers to combine their efforts in search, digital properties, and social media to increase engagement and conversation.

Features of the Lithium Social Marketing Solution include:

  • A strategic partnership with Shoutlet that
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