LinkedIn Launches a Content Marketing Score

A new tool gives marketers insight into the effectiveness of their content on LinkedIn.

It seems such a shame that with all the money being poured into content marketing, less than half of marketers feel their efforts are effective. This is precisely why it’s so important to measure the campaign results in the context of the desired business goals.

To wit, LinkedIn launched a new featured called Content Marketing Score, designed to help marketers measure the impact of both paid and organic content on LinkedIn. The score is generated by calculating action-based social engagement divided by the total audience.

It measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates and Influencer posts (if applicable).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in