LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units. While hiring solutions are still the top sources of revenue for LinkedIn, B2B marketing could prove to be an area of growth. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”