LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units. While hiring solutions are still the top sources of revenue for LinkedIn, B2B marketing could prove to be an area of growth. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.
The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.
While
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