LinkedIn Announces Elevate, Prompting Employees to Post Company Content
Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, as well as human curation, to suggest content employees could share.
Some of the most powerful brand advocates are the ones holding company business cards. LinkedIn wants to harness this, launching a new product — Elevate — that allows companies to curate and share company content, and measure the effectiveness.
LinkedIn’s Will Sun explained the need for Elevate:
For example, when a LinkedIn member shares six pieces of content, on average, they receive six profile views and make two new connections, which helps them strengthen their professional brands.
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