Facebook Likes Don't Necessarily Mean Brand Loyalty

That’s the conclusion of eMarketer upon studying data eVoc Insights and the Chief Marking Officers Council.

A study from eVoc found that 59 percent of Facebook users have liked the page of a brand or company during the past six months, and that 54 percent of those users who liked pages said they were somewhat or much more likely to purchase goods or services from those brands.

According to eMarketer, the categories scoring the most likes are food, TV shows, music, movies, and clothing.

On the flip side, the CMO Council, as previously reported, found that consumers’ top expectation after liking pages was to be eligible for exclusive offers, whereas the top answer for why marketers thought Facebook users liked their pages was agreeable content, at 57 percent.

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