Page Like Totals Drop As Facebook Begins Purge Of Fake Accounts, Likes

The purge of fake profiles and likes announced by Facebook earlier this month kicked into full gear Wednesday, and the deletion of accounts that were created illegitimately and likes from malware, compromised accounts, deceived users, fake users, and purchased likes caused the like totals of several pages to drop, but in most cases, the effects were minimal.

The purge of fake profiles and likes announced by Facebook earlier this month kicked into full gear Wednesday, and the deletion of accounts that were created illegitimately and likes from malware, compromised accounts, deceived users, fake users, and purchased likes caused the like totals of several pages to drop, but in most cases, the effects were minimal.

TechCrunch reported on the start of the purge by Facebook, citing statistics from sister site PageData, and pointing out that five-digit drops in like counts by some of the social network’s most popular pages actually represented fractions of percentages of their totals:

Zynga’s Texas HoldEm Poker lost some 96,000 likes, but that represented just 0.15

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in