Report: How Chief Marketing Officers Use Twitter

Leadtail and Neustar analyzed the Twitter accounts of more than 1,300 CMOs in the U.S. and Canada to find out how they use Twitter.

Chief Marketing Officers are some of the biggest thought leaders in the social media world. Whether CMOs are involved in B2C, B2B, or agency marketing, marketers of all stripes can learn from their actions. A new study from social insights firm Leadtail and cloud-based analytics and services provider Neustar examines the Twitter habits of CMOs to provide insights into social media marketing.

The study identified 1,034 CMOs and marketing executives at brands and agencies across the U.S. and Canada, and then analyzed 131,697 of their public tweets between September and December of last year.

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