Report: How Are CFOs Using Twitter?
Chief Financial Officers are talking about business on Twitter, but they also care about current events, culture and sports.
It’s a no-brainer for marketing executives to be active on social media, but what about financial executives? According to the latest report from Leadtail, CFOs are getting on Twitter so they can understand how social impacts the bottom line.
In collaboration with Intacct, Leadtail analyzed Twitter activity of more than 500 CFOs to find out what they are discussing and which publications they’re following on social media, and which of those publications have the most influence with finance execs.
According to the report, CFOs are still in the early stages of social media engagement.
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