Twitter's Lead Generation Cards Now Open To All Advertisers

In addition, the Lead Generation Cards come loaded with enhancements based on feedback from the advertisers who’ve been testing the functionality.

The new cards give businesses a way to register users and their emails for promotions or memberships directly within a tweet.

So when you click to expand a tweet that contains the Lead Generation Card, you’ll see an option to sign up with your Twitter handle and connected email already filled out:

Enhancements to the Lead Generation Cards include:

Simpler setup and lead collection: Basic setup now just takes several minutes, and you can download your leads straight from Twitter Ads into a CSV spreadsheet.