How You Can Use Genuine Product Reviews to Market Your Business

If there’s one thing that consistently leads to higher sales figures, it’s social proof. And customer reviews and testimonials are among the most effective social proof techniques available.

If there’s one thing that consistently leads to higher sales figures, it’s social proof. And customer reviews and testimonials are among the most effective social proof techniques available.

Thus, it follows that if you use product reviews in your marketing strategy, you’ll enjoy higher sales.

Why, then, are only some companies marketing their reviews in an effective manner?

The value of product reviews

Online reviews are great, but so what? Have you ever had this thought? If so, you aren’t alone.

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