Kirkland's Buys 200,000 Facebook Likes, 12.5 Cents Each
A dozen retailers grew their like counts by 40 percent or more from the middle of March through the middle of May. Kirkland's got around 200,000 new fans, a 280 percent growth in its fan base, by a contest promising a $25,000 prize.
A dozen retailers grew their like counts by 40 percent or more from the middle of March through the middle of May.
Leading this pack: Kirkland’s got around 200,000 new fans by promising a $25,000 prize.
That amounts to paying 12.5 cents per like, and 280 growth in the fan base, according to Media Logic’s latest Retail Marketing Report, which tracks the top 100 retailers performance on Facebook and Twitter.
Three other big accumulators of likes from mid-March to mid-May:
- Build-a-Bear Workshop grew its likes by 137 percent.
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