DataPoint: On IPO Day, King.com Tops 300M MAUs

King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com's debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.

DataPoints

King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com’s debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.

King300M

“It is unusual for an initial public offering to open up so much lower and then remain down like this throughout the morning it starts trading,” Wall Street Journal reporter Matt Jarzemsky said in an interview.

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