King.com Dumps Advertising on its Games

Consumers are used to being shown ads on their favorite mobile games. From stationary ads that rest across the bottom of the screen to ads that appear after a player’s turn in a popular multiplayer game, advertisements are simply a part of the ecosystem that don’t look to be going away anytime soon.

That is, unless, you ask King.

The Candy Crush Saga developer has announced a complete and immediate transition away from traditional advertising in its mobile titles, according to emails sent to King’s advertising partners.

“King’s #1 focus around delivering an uninterrupted entertainment experience for our network of loyal players across web, tablet and mobile has unfortunately led to the difficult decision of removing advertising as a core element of King’s overall strategy.