Instagram Becomes a Force for Mobile App Advertising (Report)
Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo.
Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo.
The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters.
Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015.
Instagram also compared favorably with its parent company, as Kenshoo found that Instagram ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates.
Kenshoo’s
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