Jonah Peretti on Social: 'Maximize Learning, Not Traffic'

Jonah Peretti shared BuzzFeed's approach to social sharing at Social Media Week NYC.

JonahPerettiSMW
Social Media Week in NYC kicked off officially yesterday, as attendees braved the flurries (we’re used to it by now!) to head to the Highline Stages. Delivering yesterday’s keynote was Jonah Peretti of BuzzFeed, who talked to Social Media Week CEO Toby Daniels. (Check out Mediabistro’s latest interview with Daniels in So What Do You Do?) Peretti had some insights for people who are looking to crack the viral code, BuzzFeed style. One important takeaway? “You can over-optimize [for social],” said Peretti.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in