The Jimmys Fallon and Kimmel Make Late Night a Viral Affair

Both late night hosts are attracting a younger audience with their Internet prowess.

Jimmy-Kimmel-Jimmy-Fallon

Late night talk show TV has been experiencing somewhat of a resurgence under the influence of younger blood. Jimmy Kimmel Live has been on the air since 2003, and Jimmy Fallon has been hosting The Tonight Show since Jay Leno’s departure last month. Both have been quite keen to embrace the Web in spreading their content and brand. Letterman may want to take some notes.

Ratings for The Tonight Show have spiked up since Fallon took over.

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