Jif Peanut Butter Embraces the GIF
Choosy moms choose GIF with a soft "g" sound. Shortly after GIF creator Steve Wilhite declared that the acronym for Graphics Interchange Format should be pronounced like the peanut butter, Jif fired back on Twitter with a link to a GIF of its own.
Choosy moms choose GIF with a soft “g” sound. Shortly after GIF creator Steve Wilhite declared that the acronym for Graphics Interchange Format should be pronounced like the peanut butter, Jif fired back on Twitter with a link to a GIF of its own.
Wilhite settled the pronunciation debate once and for all in his acceptance speech at the 2013 Webby Awards, where he received a lifetime achievement award for the dancing images that he created in 1987.
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