STUDY: Facebook Still Tops In Social Login, But Market Share Slipping As Google Plus Sign-In Gains

Facebook is still dominant when it comes to social login, but its share of the sector slipped slightly in the third quarter, as Google Plus Sign-In began to chip away at its lead, according to a study by user-management platform Janrain.

Facebook is still dominant when it comes to social login, but its share of the sector slipped slightly in the third quarter, as Google Plus Sign-In began to chip away at its lead, according to a study by user-management platform Janrain.

Janrain found that Facebook led the pack in the third quarter, at 45 percent, followed by Google Plus at 33 percent, with both of those social networks far ahead of Twitter (7 percent), Yahoo (7 percent), LinkedIn (2 percent), Microsoft Windows (2 percent), and other (4 percent).

However, both Facebook and Google Plus slipped slightly in the third quarter when compared with the second quarter.

Janrain said of its results:

Despite the possible perception that this is a two-horse race, it is critical to note the diversity of consumer preferences on different types of sites.

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