12 Social Media Advertising Mistakes Even the Big Brands Make

Fear not if you’ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on.

Social media advertising done badly is like throwing money down the rabbit hole.

Here are some prime examples of what not to do with your advertising. Fear not if you’ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on.

Targeting too narrow of an audience

First off, this does not mean that you shouldn’t retarget your website audience or your customer-relationship-management list. You need to do that no matter what your remarketing audience size is because they are your bread and butter.

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