Is Data Mining the Future of Twitter's Monetization Strategy?

Until recently, Twitter has been happy to offer companies access to the "firehose of data," but the next step could be exploiting user data for profit.

data mining

Twitter has had its fair share of problems since it went public last year. There are two main problems: growing the user base and establishing a solid revenue model. The first problem can mostly be solved by making the site more accessible, and waiting for users to see the value in the service. The latter may only be fixed by further exploiting the user base.

The biggest value Twitter can provide is its audience, and the data that they generate.

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