As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.
- 60 percent of people prefer video over reading text
- Video keeps visitors on your website longer
- Video is more memorable than written content
In short, video advertising is the single most effective and scalable brand awareness tool on offer nowadays, except for two little drawbacks – it’s expensive, and worse, it’s hard to clearly quantify ROI.