Interactive Video: The New Content Marketing Must-Have
As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.
As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.
We already know video is more effective than text, but here are some noteworthy reminders via 17 Production:
- 60 percent of people prefer video over reading text
- Video keeps visitors on your website longer
- Video is more memorable than written content
In short, video advertising is the single most effective and scalable brand awareness tool on offer nowadays, except for two little drawbacks – it’s expensive, and worse, it’s hard to clearly quantify ROI.
Enter
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in