Instagram Tweaking Call-to-Action Button, Video Link Ads
Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads.
Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads.
The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing the attention of users, adding that since launching a larger, enhanced call-to-action button in June, its performance is up 45 percent.
Instagram described the four changes to its ads in the blog post:
With this increase in performance, we’re rolling out even more action-driving enhancements to link ads.
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