Instagram Sets ‘Water in Motion’ Contest for Cannes Lions

The contest Instagram is running for this year’s Cannes Lions International Festival of Creativity is all wet.

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The contest Instagram is running for this year’s Cannes Lions International Festival of Creativity is all wet.

The Water in Motion contest, announced in an Instagram for Business blog post, is seeking videos of three to 60 seconds in length focused on water.

Instagram said 10 finalists will have their videos featured at the Instagram Water Exhibit at Cannes Lions, and the three winners will receive Canon EOS 80D cameras that capture full high-definition video as grand prizes.

The Facebook-owned photo- and video-sharing network ran a contest prior to Cannes Lions last year, in which photos from the three winners were displayed at La Galerie d’Instagram at the event.

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