Madison Avenue Filter: Instagram Strikes Deal With Ad Agency Omnicom

Facebook-owned photo- and video-sharing network Instagram just went big-time on Madison Avenue, as Ad Age reports that Instagram received a year-long commitment, totaling up to $100 million in ad spending, from Omnicom.

GreenInstagramBannerFacebook-owned photo- and video-sharing network Instagram just went big-time on Madison Avenue, as Ad Age reports that Instagram received a year-long commitment, totaling up to $100 million in ad spending, from Omnicom.

According to Ad Age, Instagram users will begin seeing ads in their feeds from brands that are clients of Omnicom units including Omnicom Media Group, BBDO, DDB, TBWA/Chiat/Day, PHD, and OMD.

Ad Age reported that Publicis Groupe‘s Starcom MediaVest Group is also in talks with Instagram.

As for the arrangement with Omnicom, Instagram will ensure that ads remain in its users’ feeds for “an extended period of time,” or more than one day, even if users log out, according to Ad Age, which added that the ads will remain consistent with the quality of content on Instagram, so “buys will be manual and selective.”

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