Did Instagram's Terms Of Use Flop Hurt Facebook?

After mass confusion over Instagram's updated terms of use, several users took to Facebook and Twitter to express their outrage over the company supposedly selling photographs. But how many people actually stopped using the application? A report in the New York Post dubiously claimed that Instagram has lost one-quarter of its users, but the math used in the story is a little fuzzy.

After mass confusion over Instagram’s updated terms of use, several users took to Facebook and Twitter to express their outrage over the company supposedly selling photographs. But how many people actually stopped using the application? A report in the New York Post dubiously claimed that Instagram has lost one-quarter of its users, but the math used in the story is a little fuzzy.

Last week, many users misinterpreted a section of Instagram’s updated terms of use to mean that the site would start selling photos to advertisers with no warning or benefit to the mobile photographer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in