Is Instagram Becoming a Boutique Shopping Destination?

Boutique retailers are using Instagram to connect with customers who prefer intimate shopping experiences and enjoy the thrill of the unexpected find.

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I’ll be honest. I’ve never been big on Instagram. I got over the food porn and selfie phenomenon when This Is Why You’re Fat became a coffee table book. Still, like every social network doing its best to monetize, Instagram is becoming a place for brands to engage with consumers as well.

According to Jenna Wortham, New York Times Bits Blog contributor, the beauty of the brand experience on Instagram is that it’s not quite so prescribed.

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