INFOGRAPHIC: How Intel Chips Away At Facebook Success

Chips from Intel are inside most PCs in use today, but how did the hardware manufacturer get inside the minds of so many Facebook users? Social media marketing suite Wishpond explored Intel’s success on the social network in the infographic below.

Chips from Intel are inside most PCs in use today, but how did the hardware manufacturer get inside the minds of so many Facebook users? Social media marketing suite Wishpond explored Intel’s success on the social network in the infographic below.

The Intel Facebook page totals nearly 21 million likes, and at the time Wishpond created its infographic last month, it ranked No. 1 in people talking about this for brands, at some 1.19 million.

According to Wishpond, Intel’s content mix on Facebook is roughly as follows:

  • Assorted memes: 32 percent
  • Product posts (not sales-themed): 20 percent
  • Facebook user participation (trivia, opinion-related questions, brain teasers, calls to action for likes and shares): 19 percent
  • Informative content: 15 percent
  • Company news: 15 percent

Readers: Have you ever interacted with Intel’s Facebook page?

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