INFOGRAPHIC: Which Facebook Vertical Outperforms Others? That’s Entertainment!
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
According to Unified, when comparing the entertainment industry with average verticals on Facebook:
- Fans are 26 percent cheaper to acquire.
- Mobile users are twice as likely to click on entertainment ads, while desktop users are 4.3 times more likely to do so.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in