INFOGRAPHIC: Facebook Accounts for 61% of 4Q 2014 Social Logins
Facebook topped the 60 percent mark for share of social logins for the first time since 2011, tallying 61 percent in the fourth quarter of 2014, according to the latest data from customer-identity-management platform Gigya
Facebook topped the 60 percent mark for share of social logins for the first time since 2011, tallying 61 percent in the fourth quarter of 2014, according to the latest data from customer-identity-management platform Gigya, a Facebook Preferred Marketing Developer.
Google+ placed a distant second, at 22 percent, followed by Twitter (6 percent), Yahoo (6 percent), LinkedIn (2 percent) and other (3 percent)
Facebook’s share has steadily risen, from 51 percent in the third and fourth quarters of 2013 to 53 percent in the first quarter of 2014, 55 percent in the second quarter and 61 percent in the third quarter.
Trending in the opposite direction was Yahoo, which has seen its share of social logins plummet from 18 percent in the third quarter of 2013 to just 6 percent in the most recent quarter.
Facebook’s
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